The NASCAR Way: The Business That Drives the Sport " --From the Foreword by William C. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board. Hargrave, Senior Motorsports Manager, Anheuser-Busch
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| Title | : | The NASCAR Way: The Business That Drives the Sport |
| Author | : | |
| Rating | : | 4.94 (1000 Votes) |
| Asin | : | 0471183164 |
| Format Type | : | Hardcover |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 1998-01-02 |
| Genre | : |
Editorial : The author of The Warren Buffett Way gets behind the steering wheel of professional stock car racing--NASCAR, to be exact--making a few gushing laps around the track of America's largest and fastest-growing spectator sport. Although filled with plenty of local color, The NASCAR Way primarily focuses on the phenomenal financial success of a sport that began in the tiny, dirt-road hamlets of Dixie. Originally a way for moonshine runners to compete against each other by the light of day in informal--and legal--settings, stock car racing was organized by "Big Bill" France in the late 1940s under the aegis of NASCAR (National Association for Stock Car Auto Racing) but soon moved to the larger, asphalt tracks of today. A half-century after NASCAR's inception, the sport boasts lucrative corporate sponsorship, growing cable TV exposure, and fan loyalty to rival--if not surpass--that of every other professional sports organization. While the bottom line ultimately turns Hagstrom's
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR
"Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry."
--From the Foreword by William C. France, President, NASCAR
"From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
--Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc.
"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport."
--Dale Earnhardt, 7-time NASCAR Winston Cup champion
"An accurate and entertaining perspective to
Engine and transmission information is also stated and again, very important information for the buyer and even the seller. Thirdly, Dyson brings us evocative profiles of a variety of colorful and brilliant characters clustered around von Neumann who contributed to the intersection of computing with a constellation of key scientific fields that are now at the cutting edge.
There was the fascinating Stan Ulam who came up with a novel method for calculating complex processes - the Monte Carlo technique - that is used in everything from economic analysis to biology. The book provides a lot of information, including least known makers that sold cars in the USA for few years. Turing's Cathedral: The Origins of the Digital Universe by George Dyson
"Turing's Cathedral" is the uninspiring and rather dry book about the origins of the digital universe. By default, and in view too of his already very considerable international reputation, the content was therefore attributed
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