General Aviation Marketing and Management New examples have been introduced into the tr. All of the functions in the marketing process are thoroughly covered. The text has been critically reviewed, updated, and revised where appropriate. Par
| Title | : | General Aviation Marketing and Management |
| Author | : | |
| Rating | : | 4.65 (700 Votes) |
| Asin | : | 1575241927 |
| Format Type | : | Hardcover |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2003-01-01 |
| Genre | : |
Editorial :
The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. All of the functions in the marketing process are thoroughly covered. The text has been critically reviewed, updated, and revised where appropriate. Part I which presents an introduction and overview of the general aviation segment and the role of the FBO (fixed base operator) has been greatly expanded with new sections covering the major factors causing the decline in general aviation aircraft sales from the late 1970s through the mid 1990s and industry initiatives that reversed this trend during the late 1990s. The significance of the General Aviation Revitalization Act of 1994 is thoroughly explored. Part II focuses on the marketing and management processes as they apply to general aviation aircraft. New examples have been introduced into the tr
It captures fear, hesitation and pain that too often accompanies any soldier who goes off to war. The feeling during the height of the McCarthy Era was one of caution and fear. Some goals are counterintuitive. Von Neumann, whose extraordinarily varied scientific activities included inter alia significant contributions to game theory, thermodynamics and nuclear physics, is especially associated with the early development of the electronic digital computer (i.e. Focusing on the late 1970s through the present day, notable laws such as the General Aviation Revitalization Act of 1994, management processes as applied to aircraft and much more, General Aviation Marketing And Management is seminal, inherently fascinating, meticulously detailed, and strongly recommended study which is enhanced throughout with extensive research, tables, and black-and-white photography.. It's a little weak in more advanced areas like indiredt addressing, use and construction of subroutines, but otherwise this is
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