Selling and Sales Management (8th Edition) This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales
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| Title | : | Selling and Sales Management (8th Edition) |
| Author | : | |
| Rating | : | 4.58 (822 Votes) |
| Asin | : | 0273720651 |
| Format Type | : | Paperback |
| Number of Pages | : | 568 Pages |
| Publish Date | : | 2011-10-23 |
| Genre | : |
Editorial : From the Back CoverOver the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.
The new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.
New to this edition:
- Integration of recent cutting-edge research into chapters throughout the book.
- Fully updated coverage of technological applications in selling and sales management.
- A more detailed coverage of ethics in selling and sales management.
- Expanded coverage of sales training and organisation.
- A more in-depth look at the sales cycle, cold canvassing and systems selling.
- A more thorough coverage of B2B and B2C selling.
- Additional exercises to assist both students and tutors.
David Jobber is Profes
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
As I train on AB SLC500s exclusively, it is almost ideal. The title is misleading. As advertised.. The influence of Godel. Banks would've ran out of things to make her fans go, "Wow, I can't wait til the next book!" But surprisingly, she hasn't. If you haven't read any books in this series and read this book, it will make you go out and buy the first 6 books and break your neck trying to read to catch up to the current book.
Also, at the end of this book is a preview to book 8 that will make you scream! I'm sorry, I can't tell you about it, you just have to buy the book. Beware, this textbook does not have the all the practice problems that come with it. The Teller-Ulam invention.
25. There are so many delicious stories and turn of phrases in this book that you will find yourself either running to YouTube to see the performances he mentions, laughing out loud, reflective, or simply grinning broadly in gratitude.
A word of advice: approach this book like a fin
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