Agency Mania: Harness The Madness of Client/Agency Relationships for High-Impact Results
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| Title | : | Agency Mania: Harness The Madness of Client/Agency Relationships for High-Impact Results |
| Author | : | |
| Rating | : | 4.71 (712 Votes) |
| Asin | : | 159079205X |
| Format Type | : | Hardcover |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2010-10-01 |
| Genre | : |
Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relations
Editorial : Book Review in AdWeek - "Managing (Agency) Mania" "Fortunately for us, Bruno Gralpois steers clear of theoretical quagmires common to marketing books and focuses his analysis on stuff we can all learn from: Client/agency partnerships that actually work. Citing the experiences of giants like Procter & Gamble, Walmart and MasterCard, Gralpois (a marketing vet with two decades in the biz) shows how it's possible for megabrands to maintain functional (read: profitable) relationships with their agencies." - Elena Malykhina
I suspect that Gershwin also found the experience of researching and writing it extremely upsetting.
Nearly my entire life, I have lived somewhere near an ocean. However, Jeremy Leven will be lynched if they ever catch him.". One of my main historical interests is the Spanish Civil War and the role played in it by the International Brigades to combat Franco's Nationalist forces. Great book! Helps ypu heal and feel strong!. I don't mean to promote another company for I Love AMAZON! But Abebooks.com sells this textbook.
PS: I rarely ever needed to open the solutions manual that is how good the explanations are.. I highly recommend this work to anyone interested in the Supreme Court and one of the better justices ever to occupy the bench.. I found Gallo's discussion of the efforts to combat "apathy" following the murder--analyzing them as counterposing individual responsibility to the emphasis on collective action that characterized the social movements of the 1960s and 19
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